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Dr Khong Kim Hoong

Dr Khong Kim Hoong has served as Academic Director of HELP University College since 1991, responsible for academic and administrative matters. He is now Deputy Vice Chancellor of HELP University.

He graduated from the University of Malaya in 1969, where he was the President of the Students Union and also the Protem Chairman of the Association of Southeast Asian University Students. He won the Gold Medal as the university's Best All Round Student for his excellent academic performance and leadership.

Dr Khong was awarded the prestigious Ford Foundation Fellowship, completed his PhD in Political Science in 1975 at the University of Pittsburgh, USA.

He taught at the University of Malaya, and was the Chairman of Public Administration Division. His other professional activities include being Secretary of the Academic Staff Association (1976-77) and Secretary of the Malaysian Economic Association (1979-82). Dr. Khong's various international appointments include Visiting Fellowships at Ohio University (USA), University of Sydney (Australia), East-West Center (Hawaii), the Japan Institute of International Affairs (Tokyo) and the Institute of Southeast Asian Studies (Singapore). He was also a Visiting Professor at the Helsinki School of Economics in Finland (2001-2009).

Dr. Khong has many publications in academic journals. His books and monographs include: "MERDEKA: British Rule and the Struggle for Independence in Malaya", "The 1990 Malaysian Elections: Continuity, Change and Ethnic Politics" and "The Politics of Japan-Vietnam Relations". He has presented many papers on higher education at many forums.

Prof Dato' Dr Zakaria Bin Ahmad

Dato' Dr Zakaria Bin Ahmad is the Deputy Vice Chancellor of HELP University. He started his career at the Malaysian Ministry of Foreign Affairs in 1970, upon graduating from the University of Singapore with a Bachelor of Social Science (Honours) He was a teaching fellow at McMaster University, Canada from 1970-1971, where he completed his Master's degree.

Dr Zakaria joined Universiti Malaysia after completing his Master's degree. He later taught at the University of Malaya from 1972-1973. Subsequently he entered the Massachusetts Institute of Technology (MIT) to pursue his PhD.

Upon completion of his PhD, Dr. Zakaria was appointed Head and Associate Professor of the Department of Political Science at Universiti Kebangsaan Malaysia between 1978-1983. From 1983-1985 Dr. Zakaria was Deputy Director-General (Studies) at the Institute of Strategic and International Studies (ISIS) in Malaysia. In 1987 he returned to Universiti Kebangsaan Malaysia.

Dr Zakaria was the incumbent of the Tun Abdul Razak Chair in Southeast Asian Studies at Ohio University from 2001 to 2003.

Dr Goh Chee Leong

Dr Goh currently serves as the Vice President of HELP University. He also serves as Dean of the Faculty of Behavioral Sciences at HELP University, which houses the largest Psychology undergraduate program in South East Asia. There, he lectures in a variety of areas, including Organizational Psychology, Social Psychology, Research Methodology, Human Motivation, Developmental Psychology and Cognitive Psychology.

He obtained his PhD in Psychology from the University of Otago, in New Zealand, where he was conferred the Otago Postgraduate Award. Prior to that he completed an honors degree in Psychology, Political Science and Philosophy also at Otago University.

He also serves as President-Elect for the ASEAN Regional Union of Psychological Societies (ARUPS) and is Vice President of the Malaysian Psychological Association (PSIMA). He has also appointed been appointed the Consultant Psychologist for MENSA Malaysia.

He has served as the project leader for several UNICEF interventions in Malaysia, including a capacity building project in Tsunami affected communities in Kedah, the development of national child trauma response team, a bully prevention intervention in Malaysian schools and a positive discipline initiative in schools. He is a member of the Ministry of Health's National Disaster Taskforce for Mental Health that has been commissioned to construct a disaster response protocol for Malaysia. He also headed a research team funded by World Vision to conduct studies on youth psychosocial factors in Timor Leste (East Timor). He has published in the area of memory and eyewitness testimonies among children.

He has served as a consultant and facilitator with Ogilvy and Mather, Petronas, Maxis, MISC, Zaid Ibrahim and Co, CIMB, Public Mutual, Prudential, Standard Chartered Bank, Digi, Great Eastern, Kraft, Sime Darby, Bank Negara, Prudential, Hitachi, Mimos, Toyota and BASF.

His areas of specialization include the application of psychology to change management, conflict mediation, customer service, people management, stress management, talent management and leadership.

He has designed and presented courses for the financial service industry for the last 12 years. This includes a program in "EQ for Agents", for Prudential, a series of programs on "Psychology and Unit Trust" for Public Mutual and a series of workshops on "Psychology and Sales" to CIMB.

He is a columnist for parenting issues for Parenthood Magazine (Malaysia and Singapore), has written regularly for the Star on both corporate and family issues and is a regular contributor for BFM. He has conducted numerous workshops for parents around the country.

Dr. Choong Yeow Wei

Dr Choong is currently the President and Chief Executive Officer of HELP College of Arts and Technology (HELP CAT). He is also the Vice-President of HELP University. Previously, he was the Dean of the Faculty of Applied Sciences and Multimedia at the same university.

Dr Choong Yeow Wei studied at the University of Malaya and London School of Economics and Political Science (LSE) in the area of Economics. He completed his doctorate in Computer Science at the Université de Cergy-Pontoise. Dr Choong has taught courses at universities in France, Australia, Germany, Finland, Hungary, China and Indonesia. He has published over 30 technical papers in journals of which many were presented at international conferences.

Dr Choong's research interests in Economics are in the areas of Macroeconomic Policies and East Asian Economics. He taught the LSE Economics programmes for several years. Prior to his appointment at HELP University College, Dr Choong was a project and business consultant for Asia Pacific Capital Corporation (APCC). He was also a regular contributor to The International Economic Scoreboard managed by the New York-based Conference Board.

In the domain of Computer Science, Dr Choong's research interests are in the areas of Data Warehousing, Data Mining, Multidimensional Databases and Search Algorithms. He chaired a research team under the French-Asia Scientific Research Collaboration Framework funded by the French Ministry of Foreign Affairs. Members of the research team include participation from France, Pakistan, Taiwan, Indonesia and Malaysia.

Dr Choong received the "Chevalier de l'Ordre des Palmes Académiques" (Knight of the Order of the Academic Palms) from The French Ministry of Education for his contributions in scientific research and the promotion of cultural activities.

Assoc. Prof. Dr Rozilini M. Fernandez-Chung

Assoc. Prof. Dr Rozilini M. Fernandez-Chung is the Vice President of HELP University. She oversees quality for HELP University and HELP Group and oversees the Centre for Quality Assurance. She provides training and consultancy in transnational education and policies, higher education and quality to public and private higher education institutions, the Legal Profession Qualifying Board, under the auspices of the Attorney General's Office, and other governmental and private organisations.

Prior to joining the University, she was an officer with the Malaysian Qualifications Agency, Ministry of Higher Education until 2010. As a member of the senior management team, she was responsible for the development of quality assurance documents. She led multi-sectored teams, including consultants, researchers and related professionals in developing the Malaysian Qualifications Framework, numerous Program Standards and Guidelines to Good Practices. Her previous work experience includes trainer-administrator at public and private higher education institutions and SIRIM, Malaysia, policy formulation and Parliamentary Officer at the Ministry of Higher Education.

Her lead research interest since 2007 is in higher education, namely transnational educational, policies, leadership and curriculum. Her more recent research projects include Access to and Equity in Higher Education (World Bank), ICT in Higher Education – Enhancing Equity and Access, (Asian Development Bank), Transnational Higher Education; Policies and Practices (Top-Down Grant, Ministry of Higher Education) and, Quality Assurance in Tertiary Education, (World Bank-INQAAHE). Dr. Roz has published several research papers and presented at conferences nationally and internationally.

She received her Bachelor of Laws (LL.B Hons) from the University of Wales (Cardiff), and completed her Master of Education (M.Ed) from Deakin University. She also has a Certificate in Legal Practice from The Legal Profession Qualifying Board and her Doctor of Education (Ed.D) from University of Leicester.

Dr. Wendy Liow

Dr Wendy Liow, graduated with a BSc in Business Administration (cum laude) from University of Louisiana, USA, MBA from University of Hull, UK and DBA from the University of South Australia.

Through her career, spanning more than 25 years and across different industries, Dr Liow has gained an extensive background in strategic planning, change management, development and implementation of business operations efficiencies initiatives, end to end Supply Chain management and human resources management.

Prior to her appointment with HELP, Dr Liow spent more than 7 years as the Human Resources Director for Kraft Foods Malaysia and Singapore. In this capacity, Dr Liow has been heavily involved in developing and supporting the delivery of post-merger organization rationalization, integration and communication plan and Union Collective Agreement negotiation. She was also the member of Board of Directors for Kraft Foods Malaysia and Cadbury Confectionery Malaysia Sdn Bhd during her tenure with Kraft/Cadbury.

From 1999 to 2004, Dr Liow served as Vice president of HR and Operational Development for Ericsson Group of Companies and her duties include overseeing the HR Management of Malaysia, Bangladesh, Philippines and Pakistan and as Asia Pacific Region Project Lead for E-University virtual organization to provide competence development across 15 countries in APAC (excluding China). As VP for HR, she was heavily involved in the organization restructuring; notably the outsourcing of Ericsson Mobile Communication (phone manufacturing) to Flextronic and the consolidation of its various businesses in Malaysia. Prior to her role in Ericsson, she was the Regional Recruitment Manager, South East Asia for Microsoft Corporation cum HR Manager for Microsoft Malaysia.

Before embarking on a career in Human Resource Management, Dr Liow has more than a decade of experience in senior Business Operations role as General Manager of Hardware Services, Asia Pacific, Ericsson, Division Head of Business Operations in ABB Industrial and Building Services and as Business Operations cum Asia Pacific Regional Export Compliance Manager in Digital Equipment.


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No. 15, Jalan Sri Semantan 1,
Off Jalan Semantan, Bukit Damansara
50490 Kuala Lumpur

N 3° 9' 7.889"
E 101° 40' 15.243"
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