UNDERGRADUATE PROGRAM

Department of American Degree Program

Bachelor of Arts (Hons) Asian Studies

In a world increasingly focused on the Asia-Pacific, get a head start with the  Bachelor of Arts (Hons) Asian Business.

What is Asian Business?

Because Asia is one of the world's most dynamic regions it merits special attention both in theory and practice. Apart from traditional powerhouses such as Japan and South Korea, the emergence of China and India as major economies has changed global and regional realities. Now more than ever there is a need to understand the region on its own terms. In this context, the HELP Bachelor of Arts (Hons) Asian Business combines the strength of a conventional business degree with a clear perception into the Asian business environment.

Why a degree in Asian Business?

The Bachelor of Arts (Hons) Asian Business three year program.

• Emphasises practical applications for global careers based on a thorough understanding of economic developments and social trends in contemporary Asia
• Provides in-depth knowledge of regional studies and business, while at the same time offering a wide choice of electives to enhance the st udents' knowledge, capacity for growth and, ultimately, their employability.
• Enables graduates to compete and take leadership roles due to their ability to think independently and innovatively. With their comprehensive understanding of real-world Asian business, graduates are able to respond effectively to new challenges and identify solutions in a world economy increasingly focused on the Asia-Pacific region.

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Bachelor of Arts (Hons) Asian Business at a glance

• It has a double focus on business and Asian studies, giving the student transferable skills and a wide knowledge of the economic, business and organisational logic of a range of Asian countries.
• The focus is on the business systems of specific dynamic regions: East Asia (China, Japan, and South Korea), Southeast Asia (Malaysia, Thailand, Vietnam and Singapore) and South Asia (India).
• Each country is examined in terms of its strategic orientation, nature of economic agents, market organisation and work coordination
• As a study of contemporary Asia, the course also addresses key debates and issues related to globalisation, the information economy and the strategic imperatives of Asian firms and economies.
• It aims at preparing students for leadership and aspiration to high regional positions as leaders of NGOs, entrepreneurs, and successful role models in business, commerce and industry.
• An important component of the program is an examination of the roots of success of outstanding Asian business leaders and entrepreneurs, and case studies of successful Asian institutions, enterprises, and industries.

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The HELP Advantage

• The philosophy behind the Bachelor of Arts (Hons) Asian Business emphasises learning beyond text books: the curriculum has been designed around the practicality and the regional relevance of core subjects
• Students benefit from both the faculty's extensive industry exposure, emphasis on core study methodology and student-centered and problem-based learning in lectures and projects. This hands-on delivery of theories teaches graduates to create and apply unique solutions for the projects that they will face in their professional careers.
• The key  HELP advantage is the longstanding academic interest and commitment to the subject material: HELP University College has established a reputation for itself as a key private centre for academic exchange on contemporary Asian Studies in Malaysia
• Students benefit from the faculty's expertise and high profiles in business, accounting, entrepreneurship, finance, marketing etc, but also from the extensive links, resources and networking at their command
• The HELP faculty's expertise in Asian economics, business, entrepreneurship, social sciences and the humanities has been acquired from long years of distinguished academic study, research and consultancy, but also from having experienced and lived through the most formative and crucial periods of Asian transformation
• Furthermore, our collaboration with leading institutions like the Shanghai International Studies University (SISU), and the Hong Kong University of Science and Technology (HKUST) allows easy access to the considerable resources and experience of the dynamic China hinterland.
• HELP's long and close global links enable us to tap into the tremendous resources and opportunities offered by the powerful Chinese and Indian diasporas for the benefit of students
• The presence of HELP students from over 80 countries, many of them Asian, creates a cosmopolitan culture and mindset, as well as offering limitless and invaluable opportunities for future networking for career, business, and professional success.
• Also, guest speakers representing the world business, diplomacy, academia, and NGOs are regularly invited to share their insights at our regular Asian Studies-themed lectures, seminars and workshops
• Location: HELP University College's unique urban campus located in Damansara Heights, one of Kuala Lumpur's most prestigious precincts, allows easy access to numerous multinational companies, international NGOs, government bodies, public institutes of tertiary education and important think tanks, all of them with intimate links to HELP.

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Bachelor of Arts (Hons) Asian Business

This program allows studetns to complete a 3-year Honours degree in Malaysia or to transfer credits to selected universities in Australia.

First Year

Social and Business Communication
Leadership and Life Skills
Introduction to Asian Business Environment
Introduction to Business Administration
Introduction to Microeconomics
Introduction to Macroeconomics
Business Statistics

Elective Majors (Select any 2 papers)

Asia-Pacific Region since 1945
Principles of Sociology
Introduction to East Asian Civilisation

2 or 3 LAN subjects

3 Free Electives

Second Year

Economies of Asia
State and Business in Asia
Business Ethics and Governnance in Asia
Research Methods
Introduction to Marketing
Asian Entrepreneurship and Innovation

Elective Majors (Select any 2 papers)

Globalisation and Regional Integration
Communication in the Workplace
Intercultural Communication

3 Free Electives

Third Year

Honours Thesis
Comparative Financial Systems in Asia
Strategies in the Asia-Pacific
Malaysian Political Economy
Marketing Management in Asia

Elective Majors (Select any 2 papers)

Country Studies: China - State and Economy
Country Studies: India - The Elephant Paradigm
Country Studies: Southeast Asia: Singapore, Thailand and Indonesia
Country Studies: Japan and South Korea

2 Free Electives

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Entry Requirements
(Any one of the following)

• HELP Foundation in Arts/Foundation in Science
• 2 STPM Grade C/2 A-Level passes
• 5Bs in Senior Middle 3 (UEC)
• 5 CPU passes with a minimum average of 50%
• 5 SAM/TEE passes with a university aggregate of 50%
• Equivalent qualification

 
On top of the above qualifications, students will also require:

• 3 credits in SPM/O-Level (or equivalent)
• A pass in SPM Bahasa Malaysia (Malaysians only)

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Administrative Fees

Application                               RM 100
Registration                             RM 100
Security Deposit (refundable)  RM 300
Resource Fee (per year )         RM 500

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Course Fees (approximate)

Year 1: RM 14,000 (12 subjects)
Year 2: RM 12,100 (11 subjects)
Year 3: RM10,400 (8 subjects + Thesis)

Total Cost would be approximately RM36,500
Note: Fees will vary slightly depending on the free elective subjects selected by student.