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Advertising

Executive Department

Media Planning Study newspaper circulation statistics; television audience figures; general buying habits. Suggest the media through which advertisement is most likely to reach the greatest number of potential consumers. Negotiate advertisement time and space. Market Research Explore possible markets. Compile product's usage, its advantages and limitations, other competitors' products. Produce analysis of potential clients. Client Servicing Understand all aspects of the client's business. Plan; coordinate work on the advertising campaign with the client and the various specialists working on the campaign. Responsible for allocation of funds to the various media and keeping within the agreed budget. Producing detailed progress report. Aptitudes Required for Career Negotiating skills Good communication skills Ability to cope with challenge of competing in the market with other agencies Drive and determination Physical and mental stamina Sensitivity to consumer behavior and trends Ability to assimilate the clients requirements Lucid style of preparing briefs Able to withstand high pressure and criticism. Ability to get along with others Market and media researchers should have an analytical and logical brain. Professional Requirements Degree (B.A. or B.S.) holders in Mass Communication (related discipline) or Business Administration specializing in Marketing are found suitable. M.A., M.S., or MBA's with specialization in marketing also constitute the executive side. M.A. in Statistics may lead to jobs in market research. Forecasted Demand Liberalization of the economy, new products and services and expansion of media have boosted the advertising industry in a big way. Media planning has emerged as the most potent tool which agencies are using to back up brilliant creative campaigns. Advertising professionals constitute the rate breed of strategic thinkers who will be the most sought after in the coming decade. Highly competitive and require flair, creativity and the go-getting instinct Job Titles Account Executive/Manager/Director, Advertising Manager/Director, Brand Manager/Director, Media Planner, Research Executive/Manager/Director, Production Manager/Director, Campaign Manager/Director, Advertising and Marketing Specialist. Indication of Salary RM1,500 - RM2,000 for Bachelor's Degree Holder, RM2,000 - RM3,000 for Master's Holder Career Progression Path Opportunities Advertising agencies Commercial Radio or TV Print medium (Newspapers, Magazines and Publishing House) Market research Industries and business both private and public Multinational advertising firms Advertising/PR department of organizations, business or government

Creative Department

Copywriters/Graphic Experts/Layout Artists Help to create the advertising message; seeking the right words and create the desired image. Produce graphic interpretation to an agreed campaign. Script Writers Plan and write television and radio commercials and for advertising films. Similar to copywriter's job: develop ideas in terms of sound and visual possibilities. Aptitudes Required for Career Negotiating skills Good communication skills Ability to cope with challenge of competing in the market with other agencies Drive and determination Physical and mental stamina Sensitivity to consumer behavior and trends Ability to assimilate the clients requirements Lucid style of preparing briefs Able to withstand high pressure and criticism. Ability to get along with others Market and media researchers should have an analytical and logical brain. Professional Requirements Preferably B.F.A. or M.F.A. Diploma holders specializing in a particular branch of industrial design or visual communication are recommended particularly in the art departments of advertising agencies. Commercial art courses are available at most polytechnics. Admissions into these programs are on the basis of aptitude tests and interviews. Forecasted Demand Liberalization of the economy, new products and services and expansion of media have boosted the advertising industry in a big way. Media planning has emerged as the most potent tool which agencies are using to back up brilliant creative campaigns. Advertising professionals constitute the rate breed of strategic thinkers who will be the most sought after in the coming decade. Highly competitive and require flair, creativity and the go-getting instinct Job Titles Copywriters, Graphic Artist, Layout Artist, Scriptwriters, Art Director, Creative Director, Copy Supervisor, Photographer, Videographer. Indication of Salaries RM1,500 - RM2,000 for Bachelor's Degree Holder, RM2,000 - RM3,000 for Master's Holder Career Progression Path Opportunities Advertising agencies Commercial Radio or TV Print medium (Newspapers, Magazines and Publishing House) Market research Industries and business both private and public Multinational advertising firms Advertising/PR department of organizations, business or government

Find out more about the Advertising Majors / Specialisations offered at HELP Institute

American Degree Program
American Degree Program -Upper Iowa University / Bemidji State University