WHAT IS MASS COMMUNICATION?
 
Mass Communication covers a wide area, comprising the closely related fields of advertisement, media communication and public relations. It is the process through which messages reach the targeted audience via the mass media. The primary mass media are books, magazines, newspapers, television, radio, sound recordings, movies and the Internet.

Every business, non-governmental organization, public andprivate company, and the government require mass communication graduates. The prospects and demand for mass communication graduates are high in Malaysia and in the region. This is an encouraging sign for those looking ahead to making a career in mass communication.


WHY A DEGREE IN COMMUNICATION?

The Bachelor of Communication with Honors is a three year degree program that emphasises practical application in contemporary settings of the communication industry. This program also emphasises the importance of broadbased knowledge in the Communication field. Given the rather wide spectrum of Communication, some degree of specialisation is expected from graduates. We offer 3 areas of specialisation -- Media Studies, Public Relations and Marketing Communication.

WHAT IS PUBLIC RELATIONS?

This major in Public Relations examines how to manage and communicate effectively with an organisation's internal and external audiences. It involves communicating (verbal, written, non-verbal) effectively to these audiences. Students will also be exposed to problem solving case studies such as crisis management. The emphasis is again on practical application.


CAREER OPTIONS IN PUBLIC RELATIONS

• Shareholder/investor relations
• Staff/employee relations
• Supplier/business partner relations
• Customer/consumer relations
• Media relations
• Public affairs/government relations
• Industrial relations
• International relations