An undergraduate degree program in mass communication is an exciting and rapidly growing area of study in today’s technologically-advanced and interconnected world.

Mass communication, as the term suggests, deals with the masses. Typically, this requires the use of print, broadcast and digital media, including newspapers, magazines, television, radio and the Internet.

Commonly used units of analysis for mass communication are the messages, medium for communication, and the audience for whom the message is intended. Because of its essential role in our society, mass communication enhances our oral, written and visual communication skills – the first skills which employers look for.

Hence, the career choices for mass communication graduates are incredibly diverse and include banking, agriculture, manufacturing, government, healthcare, tourism and hospitality, and social programs. A communication specialist can work in human resources, advertising, publications, research and development, sales and marketing, broadcasting and training departments.

Mass communication allows one to develop persuasive skills and strengthen his or her capacity for critical and analytical thinking in diverse cultural, social, legal and ethical contexts. There is a need for extrovert people in this area so that they can connect and educate the masses as well as produce meaningful entertainment and information for them.

For one to succeed in this field, it helps to be fascinated by all forms of mass media, from the Internet to television to magazines. Willingness to question the messages you receive from the media and the ability to communicate clearly are also important.

However, given the rather wide spectrum of mass communication, some degree of specialisation is expected of practitioners. That is why, here at HELP University, you have the option of enhancing your marketability through three concentrations, namely public relations, marketing communication, and media studies.

Upon graduation, you will be awarded a Bachelor of Communication (Hons) Public Relations, Bachelor of Communication (Hons) Marketing Communication or Bachelor of Communication (Hons) Media Studies degree. The degree will clearly indicate that you have taken sufficient subjects in that particular specialization and prospective employers can be assured you have enough grounding to quickly fit into your job and build your career.

The path to success is as unique as you are. At HELP University, we offer you a learning experience that enhances your career development, lifetime values and personal fulfillment. So don’t hold back, let us HELP you succeed and live a life of significance through our Bachelor of Communication (Honours) programs today. We’ll HELP you get there.

WHY A HELP BACHELOR OF COMMUNICATION (HONS) DEGREE?

• A three-year honours program that emphasizes practical application in contemporary settings of the communication industry
• Designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialization, thus giving you a definite edge over your competitors 
• Integrated classroom lectures and guest speakers to get you close to first-hand experiences and discuss real-life examples — we take you beyond textbooks to see theories and strategies in action 
•  Forty-percent of your grades will come from your projects, which are evaluated based on  creativity; making field trips and actual project involvement an integral part of your learning 
• Critical thinking is a recurrent component in all our communication subjects as we stress the importance of having natural curiosity and creativity for a communication career because you will constantly be seeking accurate information and adapting it to different audiences
•   Practical training through internship to give you an opportunity to apply the principles and skills learned, and demonstrate competency under the guidance of specialists in the field of communication, focusing on current issues in communication to strengthen your degree relevance 
• A vibrant student life with active student clubs, sporting events, film festivals, guest lectures, student camps, and cultural events 
• Credit transfer arrangements into third year at various universities in the UK, Australia and New Zealand 
•  Nearly 90% of our students secure jobs before their graduation 
• Summer exchange programs to get a feel of studying abroad and experiencing another culture