ELM Graduate School

Why ELM Graduate School @ HELP?

Message from the Dean

Welcome to the ELM Graduate School. It is an honour to be entrusted with the leadership of postgraduate education at HELP University. After more than 25 years of leading in multinational companies, I am aware that changing socio-economic and business environments place new demands on graduate education. The growing gap between what academic institutions offer and what society and business expect of graduates requires us to constantly review the philosophical and pedagogical basis of academic programmes, especially graduate programmes. It is increasingly obvious that mere mastery of functional competencies is inadequate and that higher order thinking skills are needed.

Towards this end, the ELM Graduate School strives to incorporate adaptive competencies in our curricula and embed within the learning environment a more Socratic approach to pragmatic questions of business and fundamental issues of life. We aim to be a serious thought leader in this paradigm shift. Hence, the use of the ELM framework represents such an effort.

The ELM Framework focuses on the interplay of Entrepreneurship, Leadership and Management. It provides a practical approach to understanding and use of the growth mindset competencies related to entrepreneurial drive, visionary leadership and management ability. This is aimed at creating a new generation of decision makers who can cope with the new order of business life.

To actualise this, the ELM Graduate School is led by a faculty of academic experts and experienced industry practitioners. The teaching pedagogy includes, when relevant, the case method, problem-based learning, appreciative inquiry and simulation studies. Group discussion is stressed. Formal lectures and class discussions are supported by interactions with C-1 executives in the ELM Executive Education Forum where successful entrepreneurs and CEOs from Asia share their experiences.

In recent years,the ELM Graduate School’s seminar programmes included these topics: The New Adaptive Organisations; Asian Disruptive Innovations; China and New Business Initiatives; Green Business Curricula; and What is the Right Culture for Business Success?

The ELM Graduate School offers a broad range of Master’s programmes, including the new MHR Development. These are flexible modular programmes with useful specialisms. They are capped by the DBA and the PhD by research. The DBA is a reflective investigation by senior executives of practical and pragmatic issues, while the PhD spearheads a new trend of rigorous research with contributions to theory and knowledge.

In addition to the programmes, the School also offers customized executive education programmes. We also provide organizational consulting to meet the growing demand from corporations for in-house training in a variety of areas. We also provide consultancy in developing curricula for competency based training and change management. My own professional interest is HR Leadership and Development.

This is an exciting time at the ELM. We welcome you to join our growing alumni to share this exciting learning experience. Together, we can exercise our leadership to influence changes for the better in this tumultuous world.

Datin Dr Wendy Liow
BScBA cum laude (Louisiana),
MBA (Hull), DBA (UniSA)
Dean, EL M Graduate School

The ELM Framework

ELM is the acronym for Entrepreneurship, Leadership and Management. It reflects our understanding of the multifaceted role of both individuals and organisations that at any one time the trinity role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM schema integrates the role of mindset transformation with process competency development for the three vectors of ELM. We term this the mindset-based competency approach to understand and use ELM in strategic business thinking and operational management. The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. The ELM Framework (above) synthesises relevant theoretical constructs and integrates them into a practical system of decision making process concerning ELM. It is a useful tool for facilitating thinking out the right business model and strategy execution.The ELM Framework starts with the end: that is, it is outcome based rather than problem based. VOW is the final goal. It comprises values, opportunities and wealth. Wealth in Chinese is cai, which has two meanings in written form: knowledge and material wealth. VOW can be defined in whatever way one wants to. But they must be worthy of our talents, reflective of the ethics of our personal life, and society or other centered perspectives. What is crucial is that ELM is the powerful driving force of the CAAAC mindsets, [CAAAC standing for the Contemplative, Analytic, Adaptive and Actualization and Consequential.] These specific mindsets must be interpreted as the transformative growth mindset, and not just any mindset change. The growth mindset grows the competencies of each of the ELM to a higher level in order to lead every growth phase of a business. Thus, for entrepreneurship CAAAC helps to develop competencies to focus on the 4 As and 4 Ss: from ideation to actualization and beyond. For leadership, CAAAC focuses on competencies for personal leadership mastery to alliance leadership. For management, it focuses on developing higher order competencies for global business and mega projects.

The mindset based competencies thus facilitate strategic decision making . What matters in business is that over time the leadership of the organization would innovate expansion (growth), differentiation and internationalisation (I-EDI). We use the verb ‘innovate’ rather than the noun ‘innovation’ as it reflects a conscious choice to act to improve. With I-EDI we thus define our Direction and our Destiny, which is governed by VOW.

The ELM Framework is comprehensive and embracing, and it allows for any particular business model to be fitted in. It recognises that the phenomenon of elm is emergent, relational and contextual. ELM is a conceptual framework that is underpinned by an iterative process of systems thinking, reflection and reframing. It is thus a universal tool as it provides a guidance system for interactions, interrelationships and interdependencies. It helps to redefine and reframe the logic system of ideation, managing and leading. Besides being a conceptual framework it is also a model of modus operandi.

To the entrepreneur, ELM provides the mindset based competencies for entrepreneurial foresight and resourcefulness capability. To the leader, ELM provides the mindset based competencies for visionary leadership and global business perspective. To the manager, ELM provides the mindset based competency for business intelligence and strategic sustainability. The ELM framework is a paradigm change in that it moves away from the problem based mindset to the outcome based mindset and the growth mindset.

The ELM approach is used in our teaching and learning both in the ELM Graduate School and in the undergraduate business courses.ELM is also the spirit in the culture of the HELP Group. This is the multi perspective lens that we use to identify, respond and adapt to the new world of business.

Message from the President and Vice-Chancellor

Dr Chan has an interesting career as an academic, economic advisor, and entrepreneur.

He is Co-Founder, Vice Chancellor and President of HELP University (Malaysia), and is also Co-Founder of HELP International Corporation.

He read economics at the University of Malaya, McMaster University, Canada and completed his PhD at the Australian National University. Dr Chan has a distinguished academic career. He was Chairman, Division of Applied Economics, University of Malaya.

Dr Chan was also trained in advanced leadership in the renowned Center for Creative Leadership in Colorado Spring, USA.

Dr Chan is a member of Australia TEQSA (Tertiary Education Quality and Standards Agency). He is also a member of the Malaysian National Higher Education Council. In addition Dr Chan is also appointed by CSCSE (Chinese Service Center for Scholarly Exchange, MOE China) to be a member of Study Abroad Training Centers (SATC) Quality Assurance Counselling Panel.

He is also advisor to several educational institutions in China, US and Australia.

For his contributions to education he received honorary doctoral degrees from British and Australian universities. He is also a member of the Distinguished Alumni Hall of Fame of the prestigious Australian National University in recognition of his achievements in entrepreneurship. Dr Chan is President of the Malaysian ANU Alumni and Chairs the ANU Alumni Scholarship Committee.

Dr Chan has consulted to many international organizations. He has contributed to various Malaysian Government projects, including the first Industrial Master Plan and other national plans. Dr Chan assisted in constructing the KLSE Composite Index and was Chairman of the Committee during 1991-2001. He has also consulted to many MNCs in leadership and strategy studies.

As an entrepreneur, he has been involved in different roles in the corporate sector. He has been director of public companies and has founded and managed several private enterprises.

He is a regular speaker in international forums. Dr Chan writes a column in Nanyang Siang Pau.

For his contribution to education, Dr Chan was awarded the Panglima Jasa Negara (P.J.N) by the King of Malaysia. This grants him the title of Datuk.

In December 2011 he represented HELP to receive the 2011 Forbes Award for the top 200 Asia Pacific companies below US$ 1 billion. He is also a recipient of the Education Innovation Award given by the World Education Congress (2012)

Academic Team


Datuk Dr Paul ChanBA (Hons), MEc (Malaya), MA (McMaster), PhD (ANU) Hon DLitt (Oxford Brookes), Hon DBA (CSturt), Vice-Chancellor and President, HELP UniversityDr Chan is Co-Founder, Vice-Chancellor and President of HELP University. He is also Co-Founder of HELP International Corporation, previously, a Malaysian public listed company which won the Forbes Award for being one of Asia Pacific’s Best Performing Companies. Dr Chan is a member of educational QA and standards agencies in Australia, Malaysia and China. He was inducted into the Australian National University Distinguished Alumni Hall of Fame for his achievements.

Dr Khong Kim HoongBEcon Hons (Malaya), MPIA, MA, PhD (Pittsburgh)Dr Khong is Deputy Vice-Chancellor (Academic) of HELP University. He completed his PhD in Political Science at the University of Pittsburgh on a Ford Foundation Fellowship. Besides teaching at the University of Malaya, he also held visiting fellowships at Ohio University, University of Sydney, the Japan Institute of International Affairs (Tokyo) and the Institute of Southeast Asian Studies (Singapore).

Prof Dato Zakaria AhmadBSocSc (Pol Sc) (Singapore), MA (McMaster), PhD (MIT)Professor Zakaria Ahmad is Deputy Vice-Chancellor (Research) and Director of the Institute of Advanced Studies of HELP University. He is also a Distinguished Fellow at the Malaysian Armed Forces Defence College and at the Malaysian Institute of Diplomacy and Foreign Relations. Prof Zakaria has taught at universities in Malaysia and Singapore. He held the Tun Abdul Razak Chair at the University of Ohio from 2000-2003. He has published extensively on the politics and international affairs of Malaysia, ASEAN and Asia-Pacific.

Datin Dr Wendy LiowBScBA cum laude (Louisiana), MBA (Hull), DBA (UniSA) Dean, ELM Graduate SchoolDr Liow’s career, spanning over 25 years in various industries, focused on multinational corporations where she held senior leadership roles: Vice-President of Human Resources and Operational Development in the Ericsson Group; Regional Recruitment Manager at Microsoft; and a Board member of Kraft Foods Malaysia and Cadbury Confectionery Malaysia where she was also HR Director of Kraft/Cadbury Malaysia. Dr Liow’s expertise is in strategic planning, change management, business operations, and supply chain and human resource management.

Dr Choong Yeow WeiChevalier de l’Ordre des Palmes Academiques (France) BA (Econ) Hons, PGDip in CompSc, MCompSc (Malaya), AMIM, PhD (Cergy-Pontoise)Dr Choong is the President and Chief Executive Officer of HELP College of Arts and Technology. Dr Choong’s research interests include data warehousing, data mining, multidimensional databases and research algorithms in computer science. He has published over 30 technical papers, the majority of which have been presented at international conferences. Dr Choong is the recipient of the Chevalier de l’Ordre des Palmes Académiques (Knight of the Order of the Academic Palms) of France.

Dr Yap Kim LenBA Hons (Acct) (Preston), Dip Bus (Canterbury), MA (Int Bus & Int Fin Mgt) (Reading), PhD (Otago) CPA Australia, MIA (Malaysia)Dr Yap has many years of professional accounting and auditing experience. She is Director of the Centre of Accounting and Finance at the ELM Graduate School. She is the Technical Director of Deloitte Malaysia and panel member of the Malaysian Qualifications Agency (MQA). She is also a member of the Professional Qualifications Advisory Committee (PQAC) of CPA Australia. Dr Yap is a contributor to the Malaysian Accounting Standards Board (MASB)

Published work:
1. Changes in Corporate Responsibility Reporting in Malaysia

Dato’ Akhbar Haji SatarBA (Hons) (UKM), MA (Criminal Justice) (Detroit), Certified Fraud Examiner, Forensic Polygraph Examiner, AIBMDato’ Akhbar Satar is Director of the Instituteof Crime and Criminology at HELP University. He is an experienced corporate fraud investigator who held senior management positions, including State ACA Director and Director of Training at the Malaysian Anti-Corruption Agency (now the Malaysian Anti-Corruption Commission, MACC). He is founder President of the Association of Certified Fraud Examiners (ACFE)-Malaysia Chapter. Dato’ Akhbar is the President of Transparency International Malaysia (TI-M).

Dr Goh Chee LeongBA (Psych) First Class Hons, PhD (Otago)Dr Goh is a Vice-President of HELP University and Dean of the Faculty of Behavioural Sciences. He is President-elect of the ASEAN Regional Union of Psychological Societies, and Vice-President of the Malaysian Psychological Association (PSIMA). He is also a consultant psychologist to MENSA Malaysia, as well as consultant for numerous organisations including Maxis, Petronas, DiGi and CIMB. He has also been project leader for several UNICEF interventions in Malaysia.

Dr Chan Teng HengBSc (Biochem) (Hons) (Malaya), MBA (Aston), PhD (London) Vice-President of the HELP College of Arts and TechnologyDr Chan was Director of Undergraduate Studies at Nanyang Technological University and examiner for the University of Singapore Institute Of Management. His key research areas are knowledge management and thought leadership. His clients have included the Cranfield School of Management, Nanyang Business School, Panasonic, DHL, and the Singapore government. He was also a management consultant for foreign embassies, oil and gas firms, government bodies and the Commonwealth Secretariat. He has also held senior management positions in public listed firms.

Prof Datin Dr Quek Ai HwaBA (Econ) Hons, DipEd (Malaya), DipCounselling (UKM), MEd, PhD (Malaya), PERKAMA, MPAProf Datin Dr Quek Ai Hwa holds the Professorial Chair of Career Development at HELP University. She is an external examiner to public and private universities, and serves as MQA panellist to Malaysian universities. Her research interests are human resource training, career planning & management, work culture, multicultural learning and programme evaluation. She is a principal consultant-researcher for several public and non-governmental organisations including the Curriculum Development Division, Ministry of Education.

Dr Brendan GomezBSc (Genetics) First Class Hons (Malaya), MA Counselling Psych (Lewis), PhD App Dev Psych (Penn State)Dr Brendan Gomez studied in the US on a Fulbright Scholarship. His career in education spans more than 15 years in the US, New Zealand and in Malaysia, where he served a term as Head of Training and Talent Development at AirAsia. He helped establish the Department of Psychology at HELP University in 1999. He often collaborates with international and national stakeholders in social entrepreneurship projects that he develops in collaboration with his wife, a fellow psychologist.

Dr Alan ChewBEc, MEc (Malaya), PhD (Hull), Advanced Management Programme (AIM)Dr Alan Chew has taught at various universities, including the University of Malaya, University of Hull, Universiti Tunku Abdul Rahman and Monash Malaysia. He has also held the positions of CEO, Managing Director, Finance Director and Consultant at major financial centres worldwide: banks, finance and leasing companies, including public listed companies. He has a special interest in mergers and acquisitions.

Dr Jim LaiMBA (City), PhD (Acct & Fin) (City) MCIM, CIMA, ACCA, MIADr Lai has held numerous senior corporate positions and performed crucial tasks (restructures, revamps and turnarounds) in leading companies like Grant Thornton Consulting; Price Waterhouse London; British Airports Authority. He is now Head of Corporate Advisory Services at Grant Thornton Consulting, specialising in Corporate Restructuring, Corporate Finance, Strategy and Forensics. In academia, Dr Lai tutored MIT Sloan graduate students at the London Business School, and was Director of Studies at City Banking College, London.

Professor Dr Geoffrey WilliamsMA (Cantab), MA (Oxon), MA (Liverpool), PhD (UEA), CMgr FCMI, FRSA, FMIMA graduate of the University of Cambridge, Prof Williams has held academic positions at London Business School, Pembroke College University of Oxford and the University of London. In 2017 he was honoured with the Lifetime Contribution Award for his work on corporate social responsibility (CSR) and sustainability around the world. Geoffrey has been living and working in Malaysia for 14 years and has extensive experience of working around the Asia region as well as the Middle East and Europe. He was Deputy Chair of the EU Malaysia Chamber of Commerce and Industry (EUMCCI) (2012-14). His most recent work has focussed on Higher Education Management and he also has an interest in Sustainability, Social Responsibility, Economic Impact and Policy Analysis. He has worked with leading international companies and organisations and his work has been published in leading academic journals.

Published work:
1. PTPTN may be unsolvable, time for a new system?

Dr Chung Tin FahBEcons, 1st Class Analytical Econs (Malaya), MA Econs (Yale, USA) PhD Finance (UPM)Dr. Chung Tin Fah is an Associate Prof at ELM Graduate Business School, HELP University, having taught in two other private universities. He is also an independent member of the Rating Committee of RAM Ratings and Market Participants Committee of Bursa Malaysia. His career in economic research has spanned working for Bank Negara Malaysia, several investment banks and academia. In addition, his experience and expertise in economic research has been applied to fund management (SOCSO) and surveillance of the equity market (Securities Commission). He has undertaken consulting work for the World Bank, Government of Malaysia, Securities Commission and RAM Holdings. He has a PhD in finance from Universiti Putra Malaysia, with a Masters in Economics from Yale University, USA and a B Econs from University Malaya. His publications have been accepted in Global Finance Journal, Japan and the World Economy, International Banking and Finance and Pertanika.

Dr Sien Ven YuBSc (Hons) (London) CompSc/Maths, MPhil, PhD (Queensland), Head of Department of Information TechnologyDr Sien worked extensively in the commercial software development field, particularly in consultation, design and development of application software for multinational companies in London. She has lectured in research skills for undergraduate programmes, and in Object-Oriented Systems Development subjects for undergraduate and postgraduate programmes. Dr Sien’s research interests include software modelling and software engineering education.

Dato’ Dr Thong Kok CheongBSc (Chem Eng) (First Class Hons), PhD (Imperial College London)Dato’ Dr Thong’s stint at Shell included experience in strategic planning, and performance and budget planning. He was Chief Corporate Planner of the Shell Group in Malaysia from 1991 to 1993. Later he ventured into property development, manufacturing and trading. His current interest is in consultancy, property development and investment. He is a director of Grand Battery Technologies Bhd. He is a founding member and former President of the Imperial College Alumni of Malaysia.

Baldev SidhuMA (SEA Studies) (London), BA (Geog) Hons (Portsmouth), Head, Department of University of London Programmes, HELP UniversityBaldev Sidhu has worked as a journalist, planner, researcher and consultant in economic, organisational and development policy in Malaysia and Canada. He has undertaken projects for the federal and state governments of Malaysia, the Asian Development Bank and the UN. His interests are eclectic and include Asian studies (notably China and India), the sociology of business, globalisation & social-economic change, management theory, models of capitalism and the institutional basis of economic and business models.

Professor Dr Victor Yu Sing OngPhD (Krastyo Sarafov National Academy, Bulgaria), PhD (Saint Mary’s, Philippines), MBA (George Washington), MDes (Libera Accademia di Belle Arti, Italy), BSc (Ohio State), CFPProf Victor Yu has over 30 years of senior management experience in banking, research, consulting and education. He started his career in Wall Street, New York, in the 1980s. Following his return to Singapore, he was instrumental in establishing the Investment Management unit of a major pension fund. He was also the Research Director of a major bank in Singapore, Malaysia and Indonesia and the Regional Vice President of an international investment bank. He has held senior academic and administrative roles at different private institutions in Singapore, Malaysia and Vietnam. He is the author of three books on education management, oriental management and Islamic management.

Prof Dr Mohan GurubathamMBA (Maharishi), MA (Mass Comm) (Leicester), PhD (Learning Sciences and Organisational Bahaviour) (Iowa)Professor Mohan acquired many years of consulting experience in global consulting firms in technology, change management, e-branding and learning. He is a TC3 working member of the International Federation of Information Processing within UNESCO and is in charge of evolving the best practice and research on ICT and education.

Dr Anasuya Jegathevi JegathesanMEd (Guidance and Counselling) (IIUM), MBA (Maastricht School of Management), PhD (UniSA)Dr Anasuya won the 2007 Merdeka Patrons Award for outstanding scholastic achievement from the Malaysian-South Australian Business Council, and the 2007 Award for Professional Excellence from the Australian First Nations Academy for conducting positive research on minority issues. Her research areas are intercultural interaction, spiritual counselling, adolescence and ethical issues in counselling.

Associate Professor, Dr Edmund OhPhD (Cornell), MPhil (Cantab), MSc (IHE-Delft), BAppSc (Hons) (USM)Edmund Oh is an environmental sociologist who is fascinated by how human beings relate to, deal with, use, abuse, make sense of, and try to come to terms with what we call “nature”. Building on his experience working on fisheries governance in the Mekong region and wetland conservation in Malaysia, Edmund’s current research interests revolve around the intersections between environmental governance, discourse, and state-society relations in the Global South. Having been trained in biology, environmental science, geography, and sociology, Edmund keenly appreciates how different disciplinary perspectives and methodological approaches can be used to answer research questions. Edmund has taught academic writing, language and the environment, as well as sociology, education policy, international development, and food, agriculture, and social justice. He presently teaches graduate level research methodology and dissertation writing and also co-teaches an international undergraduate course on governance, institutions, and identity in Asia.

Associate Professor, Dr Jiwon LeePhD (Kyung Hee), M.S (Kyung Hee), B.S (Kyung Hee)Dr Lee Jiwon, a cross-cultural researcher whose interest is in discovering general pattern about cultural traits by investigating consumers behaviour through online and offline interaction. Building on her experience, she was attached to KHU Research Centre for the last 10 years. Her research focuses on marketing applications in decision making, electronic commerce performance, and B2B commerce which provides her with a strong knowledge in strategic alliance, online consumer behaviour, and brand management. Her published research articles can be found in key journals such as International Journal of Mobile Communications, Journal of Hospitality & Tourism Research, Service Business, Asia Pacific Business Review and Sustainability. She also taught and supervised subjects in areas of statistics, research methodology and marketing management and involved in the mentoring support for international students. In her new role at HELP University, she will be responsible for research and teaching of Marketing, Entrepreneurship and Statistics/Research Methodology subjects, supervision of post graduate students, participation in research and acquisition of external funding as well as participate in SME and international student mobility projects and other academic administrative tasks as required by the ELM Graduate School.

Published work:
1. Multinational products for consumer-driven global sourcing strategies : the moderating effect of consumer ethnocentrism

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